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Privacy Policy

Effective Date: August 20, 2026

 

Rightful Equity Inc. (“Rightful Equity,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit rightfulequity.com, submit an inquiry, request an evaluation, or use our services.

 

1. Information We Collect

Depending on how you interact with us, we may collect information including:

Information You Provide

This may include:

  • Name;

  • Mailing address;

  • Telephone number;

  • Email address;

  • Property information;

  • Foreclosure and sale information;

  • Information concerning potential surplus funds;

  • Identification and documentation;

  • Information submitted through forms;

  • Communications with us;

  • Information provided to assist with a potential claim; and

  • Other information you voluntarily provide.

Automatically Collected Information

When you visit our Website, we may automatically collect information such as:

  • IP address;

  • Browser type;

  • Device type;

  • Operating system;

  • Pages visited;

  • Referring website;

  • Date and time of visits;

  • General Website usage information; and

  • Other technical information.

 

2. Cookies and Similar Technologies

We may use cookies, pixels, analytics tools, and similar technologies to operate the Website, understand Website usage, improve our services, and measure advertising or marketing performance.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect Website functionality.

 

3. How We Use Information

We may use information we collect to:

  • Respond to inquiries;

  • Provide free evaluations;

  • Identify and evaluate potential claims;

  • Research foreclosure and surplus-fund matters;

  • Communicate with you;

  • Maintain customer records;

  • Manage matters through our customer relationship management (“CRM”) systems;

  • Coordinate with attorneys and other professionals;

  • Provide and administer services;

  • Process payments where applicable;

  • Improve our Website and services;

  • Conduct internal business operations;

  • Prevent fraud and abuse;

  • Comply with legal and regulatory requirements; and

  • Protect our rights, property, and users.

 

4. CRM and Customer Records

We may store information you provide in our CRM and other business systems.

This allows us to maintain records of communications, track potential claims, coordinate services, follow up with clients, and otherwise provide and administer our services.

Information stored in these systems may include personal information and information concerning your potential foreclosure or surplus-funds matter.

 

5. Information Sharing

We may share information with third parties when reasonably necessary for our business or to provide our services.

These parties may include:

  • Attorneys and law firms;

  • Legal and professional service providers;

  • CRM and technology providers;

  • Cloud-storage providers;

  • Communication and telephone providers;

  • Payment processors;

  • Marketing and advertising service providers;

  • Research and data providers;

  • Contractors and service providers;

  • Government agencies and public authorities;

  • Courts or other entities involved in a claim; and

  • Other parties when you request or authorize us to do so.

We may also disclose information when reasonably necessary to comply with law, legal process, subpoenas, court orders, or governmental requests, or to protect our rights, safety, property, or users.

 

6. Attorney Referrals

If you request assistance with a matter that may require legal services, we may share relevant information with an attorney or law firm for purposes of evaluating or handling the matter.

Attorneys and law firms may have their own privacy policies and professional obligations. Once you are dealing directly with an attorney, you should review that attorney's applicable policies and agreements.

 

7. Marketing and Communications

We may use your contact information to communicate with you about your inquiry, potential claim, services, updates, or other business-related matters.

We may also use third-party communication systems to send telephone calls, text messages, and emails.

You may request that we stop marketing communications by contacting us at info@rightfulequity.com.

 

8. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business records, resolving disputes, complying with legal obligations, and protecting our legal rights.

The length of time information is retained may vary depending on the type of information and the circumstances in which it was collected.

 

9. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no Internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security of your information.

 

10. Third-Party Websites

Our Website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of third-party websites.

You should review the privacy policies of third parties before providing them with personal information.

 

11. Children's Privacy

Our Website and services are not directed toward children under 18.

We do not knowingly collect personal information from children under 18 for the purpose of providing our services.

If you believe that a child has provided personal information to us, please contact us so that we can evaluate and, where appropriate, delete the information.

 

12. Your Privacy Rights

Depending on where you live, you may have certain privacy rights regarding your personal information.

These rights may include the right to request access to, correction of, deletion of, or information about the processing of your personal information, subject to applicable law and certain exceptions.

To make a privacy-related request, contact us using the information below.

We may need to verify your identity before completing certain requests.

 

13. Do Not Track

Our Website may not respond to all browser “Do Not Track” signals or similar mechanisms.

 

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When we make changes, we will post the updated Privacy Policy on the Website and revise the effective date.

Your continued use of the Website after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy to the extent permitted by law.

 

15. Contact Us

For questions, privacy requests, or concerns regarding this Privacy Policy, contact:

Rightful Equity Inc.

Phone: (475) 255-1004

Email: info@rightfulequity.com

Website: rightfulequity.com

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